top of page
brand in GL logo_BORN TO STAND OUT.png


Coming Soon

NSFW Brand Page Banner (900x400).jpg

Founded in April 2022, BORNTOSTANDOUT® has taken the niche perfume industry by storm. The Seoul-based brand is renowned for its avant-garde gourmand scents and minimalistic aesthetic, capturing the attention of the current global niche perfume market. Embracing the unique slogan of "rebelling against standards," the brand challenges societal norms that confine individuality. BORNTOSTANDOUT® embodies this philosophy through its stand-out fragrances and bold artistic direction. With a presence in over 40 countries, it stands as the most successful niche perfume brand to emerge from Asia to date.



bottom of page