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Danish label GANNI pioneered its own brand of Scandinavian maximalism with its fun, contemporary silhouettes crafted from environmentally conscious fabrics. Behind the cult appeal of the effortless GANNI Girl aesthetic is husband-wife duo Nicolaj and Ditte Reffstrup, who find inspiration in the challenge of using organic and upcycled fabrics to construct designs that will outlast trends. Y2K-style ruching, puffed sleeves, and sailor collars feature prominently across the brand’s tailored blouses, jackets, and dresses while ’90s-inspired graphics and loud patterns are found on its relaxed T-shirts, knitwear, and accessories. With a romantic yet playful appeal, GANNI is as much a state of mind as it is a fashion statement.



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