We live unconsciously in the closed-minded frame of pre-determined, socially right, and standardized way of life, but we feel comfort in it because we want to be considered ‘normal’ in the society. Enforcing standardized way of life deprives individuals margins to explore their true inner-self and prohibits them from delving into what’s beyond the boundaries.
Why fit in? You are born to stand out!
Each fragrance is designed in collaboration with different internationally renowned perfumers, each with a distinct style, yet perfectly embodying the brand's spirit of respecting diversity and embracing differences. BORNTOSTANDOUT® DGAF EAU DE PARFUM - The fragrance that doesn't give a damn. This bold and unapologetic scent is designed for those who live life on their own terms, exuding confidence and shining bright in every moment. With BORNTOSTANDOUT®’s fragrances, you're not just wearing a perfume — you're making a statement. Embrace your true self, because you're most beautiful when you're being you.
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